Vibrant, diverse and open-minded: Hamburg makes you eager to explore

Why Hamburg?

Thanks to its mix of economic potential and high quality of life, Hamburg is the economic heart of Northern Europe. People and companies from all over the world settle here. Whether startups, industrial players or service providers: businesses feel at home in Hamburg. Below you can find location information on Hamburg and its surroundings.

Facts & figures on Hamburg
as a centre of innovation

All the location information you need to know about Hamburg as a business location and the port of Hamburg.

Maritime flair meets high quality of life

Hamburg is one of the cities with the highest quality of life in the world and continues to score high in rankings by e.g. Mercer and The Economist.

The port as a driver of innovation

Location information: Hamburg as a centre of innovation

  • fDi Magazine: Most attractive region for international investors in Germany (source: European Cities and Regions of the Future report 2023)
  • Home to 120,000 higher education students, 15,000 scientists, and almost 10,000 IT companies (sources:, Hamburg Chamber of Commerce)
  • More than 20 higher education institutions and one University of Excellence as drivers of innovation
  • Home to a creative startup community
  • Smart City Index 2023: Hamburg takes 2nd place overall in the ranking of the Bitkom industry association (source: Smart City Index 2023)
  • A network of innovation parks with different focal points
  • At the location: DESY, XFEL, Fraunhofer IAPT, ZAL, DLR, CFK Valley
  • Nine cluster initiatives - from aviation to renewable energies, media and life sciences

Why the future is at home here

In Hamburg, we love researching and experimenting, and thanks to this passion we've invented handy products such as the chip card, adhesive plaster and the satnav. And we are building our future on this traidition. Today, as the second largest city in one of the world's largest economies, Hamburg is a driver of innovation and an urban test lab for forward-looking projects. What is more, Hamburg is considered to be one of the world's most promising cities of the future.

As a particularly green city and featuring Germany's largest seaport, Hamburg is a logistics hub and the economic heart of Northern Europe, and, thanks to the Fehmarnbelt link, will soon be even more closely linked to its Scandinavian neighbours. We - that's 5.4 million residents in the Hamburg Metropolitan Region.

Smart and innovative

An international leader e.g. in media, life sciences and wind energy, Hamburg is the third largest aviation centre in the world. Once again named Germany's Smart City by Bitkom, Germany's digital association, we are a hotspot for innovative technologies. Deep tech, such as artificial intelligence, blockchain, IoT and robotics, is good for us if it benefits people. In Hamburg, companies are developing intelligent solutions for climate change, and innovative startups are pulling all-nighters in hackathons to remove viruses using UV light.

Our USPs are the port as a centre of transformation and disruptive technologies. We are building on our centuries-long tradition as a port and industrial location, while constantly reinventing ourselves - because only those who adapt will thrive. This is what the Smart Port stands for, with intelligent logistics, drones, and test tracks for self-driving buses. Our plan is to turn the port into the centre of a sustainable and green hydrogen economy in Europe. Today, more and more industries have recognised the signs of the times and are committed to green hydrogen. To this end, we are utilising the potential of wind power in Northern Germany.

Happy in Hamburg

Passionate entrepreneurs, excellent science, strong economic clusters and innovative founders are our biggest drivers. Above all, it is the people, the places, the high quality of life and the wealth of opportunities that attract more and more investors, students and skilled professionals to Hamburg and the region between the North and Baltic Seas. So it almost goes withouth saying that Hamburg's residents are the happiest city dwellers in Germany 

News from Hamburg's business community

Music Worx 2024 seeks new music tech ideas

Apply now for Early Stage scheme, three-month grant and other aid - deadline on June 20
Gaming im Fokus des Förderprogramms Games Lift Inkubator

Games Lift Incubator 2024 to launch

Gamecity Hamburg earmarks EUR 15,000 for five teams - deadline for applications ends on June 10
Elbphilharmonie mit Abendstimmung und leuchtendem Herz

Hamburg and Chicago celebrate 30 years of twinning

Cities share common sporting, cultural and climate protection goals and Hamburg Ambassadors

OMR offers food for thought and beyond digital realm

Power of positive stories, real cost savings thanks to virtual worlds and potential of AI

Elbphilharmonie announces 2024/25 concert season

Music lovers can look forward to classical music, jazz and new music from September 5
Inszenierung der UEFA Euro 2024 am Hamburger Hafen

Staging of UEFA Euro 2024 group draw wins prestigious award

Joint project by Hamburg Marketing, Jung von Matt Sports and Ministry of Economics wins Clio advertising award
Vorbereitungen für das OMR24 laufen auf Hochtouren. Im Bild: Doppelspitze Philipp Westermayer und Isabell Gardt

OMR 2024 looking for customers in left field

Success can be simple and inexpensive, if you know all the latest marketing hacks - an interview with Philipp Westermeyer and Isabelle Gardt, Managers of OMR

Miniatur Wunderland Hamburg opens Monaco section

Model railway landscape adds Monaco and Formula 1 racetrack
Stage Entertainment-Theater an der Elbe

Musicals - key economic factor for Hamburg

Hamburg is the world's third largest centre of musicals - overview of revenue generators, popular shows and costs
Eventbranche in Hamburg

Three trends shaking up event sector

Swifties, AI and mega shows - rapid change underway in entertainment sector
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