BBEG is targeting development companies and investors interested in purely private financing. The bidding process will result in a handover. In 2026, an exclusive agreement will be concluded between BBEG and the developer, forming the basis for planning and construction feasibility. Provided all the requirements are met, the client can enter into a lease agreement with BBEG.
Construction is expected to start in the late 2020s and the arena will start operating in the early 2030s . "We are cautiously optimistic that we will get the arena off the ground," Andreas Kleinau, CEO of HafenCity GmbH, told the daily Hamburger Abendblatt. "Serious initial talks" have been held with a handful of interested parties, he added.