"The Kreativ Gesellschaft is the engine with which we support creative people in the city on their way from an idea to a successful business model," said Carsten Brosda, Senator for Culture and Media. Since its founding in 2010, over 3,000 consultations, 600 coaching sessions and 2,000 events with over 100,000 participants have taken place. A wide range of schemes boost innovation across the creative industries. The three incubators Media Lift, Games Lift and Music Worx support startups and young companies in media, gaming and music. In addition, the Cross Innovation Hub links up creative professionals with traditional industries to develop new business models in aviation, transport or healthcare. Now, Hamburg Kreativ Gesellschaft is creating an open, interdisciplinary workspace for the media and digital industry in the "Space" launched by nextMedia.Hamburg.
It also stimulates the urban development and transformation of Hamburg's city centre. Schemes such as "Frei Fläche - Raum für kreative Zwischennutzung" combine urban development with the creative industries. Examples include the "Jupiter" project, which involves the creative interim use of over 8,000 square metres of space; the "Satellit" pop-up space in a construction container and the Fabric - Future Fashion Lab, which combines a studio, workshop, showroom, event space and pop-up store in the Galleria Passage, enabling urban production.
