HEY/Mobility Hamburg gets the future of mobility rolling

"Hamburg is set to become a trendsetter for the future of mobility," explains Norbert Aust, President of the Hamburg Chamber of Commerce. "HEY/Mobility Hamburg presents ideas and solutions for sustainable mobility on road, rail, water and in the air and brings together people and companies who are rethinking mobility." Hydrogen as a fuel for sustainable mobility is one of the focus topics - from sustainable aviation and emission-free buses to the future of hydrogen. The awards ceremony for the "HEY/Pioneer" start-up competition will round off the first day of the event. johannes Lauer from New Mobility Solution and Phanthian Zuesongdham from Hamburg Port Authority will explain "Smart through Hamburg - how to get around on the roads in the port city". Also in focus: urban micromobility and how next-gen AI and quantum computing will influence the mobility applications of the future.

Hamburg wants to become a role model for the modern mobility of the future. In the "Metropolitan Model Region Mobility", various mobility concepts and forms are therefore being trialled in the Elbe metropolis on road and rail, on water and in the air, such as autonomous driving. In order to make transport in the Hanseatic city more digital, efficient and user-friendly, the Hamburg Senate has also adopted the "Digital Mobility Strategy". The IST-Cube project aims to use intelligent technologies to prioritise buses in road traffic. Hamburg is also hosting the world's largest public transport congress, the UITP Global Public Transport Summit, which is set to become the centre of the mobility revolution once again in 2025 and 2027. "When the topics of mobility, digitalisation, connectivity, sustainability and the City of 2024 are combined in a sustainable way at , something new and inspiring is created - and that is precisely the concept of HEY/Mobility Hamburg," emphasises Hans Hamer, CEO of HEY/Mobility Hamburg.
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