Two record years for Hamburg Messe

“Our teams have done a great job, in many cases achieving more than what was expected,” said Uwe Fischer, joint CEO of HMC. “As we make headway towards profitability, COVID-19 slowed us down but didn’t stop us. Annual sales revenues of EUR 133.7 million would  surpass our previous top result in 2016 by some 20 per cent. We are thus anticipating a positive bottom line.” CCH made a significant contribution to HMC’s record revenues after earning its highest annual sales of EUR 18.6 million since it opened in 1973. However, some negative effects came into play in 2023, resulting in a preliminary annual result of EUR 43.6 million for Hamburg Messe und Congress, although the revenue target of EUR 73.1 million was exceeded by 10 per cent. 

HMC organized seven of its own events  including the stand-out gastronomy fair INTERNORGA for the entire food service and hospitality market. The fledgling Polaris Convention, which targets mainly young people, was also a great success.  More than 100,000 people flocked to the Reisen & Caravaning Hamburg and Hamburger Motorrad Tage trade fairs while the Online Marketing Rockstars festival for digital marketing and technology proved a great hit. Volkswagen presented a total of 14 vehicle designs for the next four years to some 13,000 sales agents from around 60 countries. Some of these models were subject to absolute secrecy. Apart from several major medical congresses, along with the return of the Chaos Computer Club, ICANN78 and Eurofurence 2023 were true eye-catchers among the year’s 56 events at the CCH.

HMC is organising nine trade fairs, around 40 guest events as well as 50 events at CCH including concerts this year. “This is going to be an incredibly intense year. Especially during the main season in autumn, with several global flagship fairs taking place, we are expecting large numbers of international guests on our campus and in the city,” said Heiko M. Stutzinger, joint CEO of HMC.
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