"If you want to understand the USA, you can't get past Rieke Havertz and Klaus Brinkbäumer," says Nina Klaß, head of nextMedia.Hamburg. The podcast by the US correspondent and media entrepreneur, which is published by "Die Zeit", analyses US politics from a German perspective. Both qualitatively and economically, the podcast is a prime example of successful journalism. The podcast's archived episodes, for instance, have recently been switched to a paid model. The expertise and personality of the podcast hosts also help to build a loyal listener base. "This connection makes the podcast an exciting format with a role model character - for media, brands and the audience alike," says Klaß.
Prize to be presented during Scoopcamp - other items on agenda of September conference
This year's Scoop Award goes to the hosts of the "OK, America?" podcast, Rieke Havertz and Klaus Brinkbäumer. The award will be presented during the Scoopcamp on 10 September and honours journalistic excellence as well as successful digital distribution. Both the conference and the award ceremony are organised by nextMedia.Hamburg and leading media companies.
Quality, personality, profitability
What Scoopcamp has to offer
In addition to the award ceremony, guest experts will share their expertise in various fields. The focus will be on topics such as local journalism, monetisation channels, cooperation with AI models and new platforms. Scoopcamp is the conference for the journalism of the future. As in previous years, the main focus will be on how to finance journalism sustainably.
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