Retail

Economic barometer shows slight recovery, but no trend reversal

30 July 2025
Major differences between economic sectors - impact of AI on workforce assessed

The economic climate in Hamburg improved slightly in the Q2 of 2025, but remains tense overall, according to the Chamber of Commerce's latest economic barometer, which is based on 591 Hamburg-based companies surveyed between June 19 and July 7, 2025. Investment and personnel plans and export-oriented sectors in particular are cautious about the future, a press release said Wednesday (July 23, 2025). The business climate indicator increased by ten points to 94.9. over Q1 of 2025. This is due mainly to a more positive evaluation of the current situation.

Business climate index fluctuates between 1997 and Q2 2025 to reach 94.9 points
Hamburg’s latest business climate indicator (94.9 points) well above that of Q1 and 2024, but under long-term average

Major differences between sectors

Some 25.3 per cent of the companies surveyed termed their situation good, 50.1 per cent as seasonal and 24.6 per cent as poor. While the business climate is below average in manufacturing, retail and wholesale, transport and hospitality as well as in the media and consulting sectors, the construction industry, IT and healthcare sectors as well as financial service providers all reported above-average figures. 

Companies cited the economic policy environment (59 per cent) and weak domestic demand (54 per cent) as the main hurdles. "Although we are observing a slight upward trend, the economic upturn is still a long time coming," said Malte Heyne, Managing Director of the Chamber of Commerce in Hamburg. Respondents were also surveyed about the impact of AI  in Q2: "How do you rate the impact of AI on your company's workforce over the next five years?". Almost six out of ten of respondents (58 per cent) expect staffing levels to remain more or less the same, 9 per cent said that staff numbers would increase, while 26 per cent said they would decrease.
ja/kk/pb

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