Planet A Venture funding green start-ups for more sustainability

28 December 2022
Investor group seeks forward-looking business ideas with venture capital

The Hamburg-based Planet A focuses on impact investing and promotes start-ups that have a measurable positive impact on the planet while building scaleable businesses. Start-ups with business concepts that meet prerequisites such as active climate and environmental protection and a demonstrable focus on sustainability benefit from early-stage financing, scientifically sound impact measurement and the knowledge and experience of a large network of experts.

Doing business sustainably and responsibly

"We query the impact of every investment, whether public or private on the planet and in terms of pollution, resources and waste. Scientific methods and sufficient data are available to gauge them. We just have to take them into account when deciding on an investment. We are working on an economy within planetary boundaries and in collaboration with exciting start-ups," said Fridtjof Detzner, joint founder of Planet A. Based in Hamburg, Detzner is also co-founder of the Jimdo website builder and a business angel. In 2017, a four-month tour of ten Asian countries on behalf of Germany's state-owned international broadcaster, Deutsche Welle, confronted him with the actual repercussions of the global climate crisis and forced him to rethink. Eventually, he hit on the idea for Planet A.

Start-ups' sustainable carbon footprints

Budding entrepreneurs must meet four main criteria to qualify for funding from Planet A. Apart from a sustainable carbon footprint and sparing use of resources, start-ups should aim to reduce plastic waste and increase biodiversity. Companies like Traceless, a spin-off from the Technical University of Hamburg, are proving real success stories. The founders, Dr Anne Lamp and Johanna Baare, have developed a versatile plastic that is fully compostable. The raw material stems from agricultural by-products and is used to make storage-stable films, solid materials and wafer-thin coatings. The invention saw Traceless place second in the Hamburg Future Award 2021. Another Hamburg-based start-up, Wildplastic, which collects wild plastic waste in emerging countries, recycles it into granules and a new packaging film, has received backing from Planet A.  

Advancing production of climate-neutral fuels

Planet A also assists companies elsewhere such as ineratec in Karlsruhe. The company is a key driver of sustainable, climate-neutral fuels consisting of biogenic CO2 and green hydrogen. Other innovative climate and environment-friendly ideas can be submitted to Planet A for consideration.

Sources and further information

Infos and Inspiration on Startup City Hamburg

What’s new on Hamburg’s startup scene? Which events are a must for founders and who offers startup advice? Startups, entrepreneurs and innovators can find out all this and much more at Startup City Hamburg. The platform offers an overview of funding and financing opportunities and coworking spaces. Startups can create job offers and expand their network: Hamburg’s startup ecosystem gathered into one space.

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