The company initially focused on transporting mail and passengers especially emigrants to North America. Cargo played a secondary role at first. Albert Ballin, Director-General (1857-1918), hit on the idea for the cruise and led the emigration business in Hamburg to great heights. The company has always stayed the course despite the loss of virtually all of its ships in both world wars. Rolf Habben Jansen, CEO of Hapag-Lloyd AG, remarked: "Our anniversary fills us with great pride. As with many long-established companies, our history has also been characterised by constant change and innovation. Hapag, which initially sailed the Atlantic with just a single sailing ship beginning in 1848, has today become a renowned and internationally active logistics company serving almost all of the world’s major ports.”