Hamburg relaunching tourism

14 July 2020
Campaign to boost industry after corona-induced slump

Hamburg Tourismus GmbH (HHT) has developed all kinds of tips and attractive offers for summer holidays in Hamburg and virtually abroad. Summer in seven countries can be experienced up close in Hamburg by clicking onto The Hamburg CARD Local offers residents a new ticket for experiencing the city. Those planning reunions with friends and relatives can avail of the "Ahoi Again" welcome back offer to finally meet up again.

Whole world in city

Discover Japanese craftsmanship in the Museum of Arts and Crafts, marvel at martial arts in the Alster Dojo or enjoy a tea ceremony in the Japanese Garden. The HHT has compiled tips and tours for the "Land of the Rising Sun" and for six other countries including England, Scandinavia, France, Switzerland, Italy, Spain and Portugal. "If the people of Hamburg cannot travel the world, then we invite you to discover the world in Hamburg," said Michael Otremba. To this end, around 150 partner companies and more than 500 tips have been taken into account. The site has lots of suggestions for excursions and discovering a "country" in Hamburg as well as tips on activities, shopping, culture and events, restaurants, cafés as well as hotels.

"That's why. Hamburg" theme of relaunch

The campaign the "Whole World in Your City" is part of HHT's new overall campaign for marketing activities after the restart. The HHT bundles all the activities under the theme "That's why. Hamburg/Weil wir Hamburg sind" and involves as many companies and institutions as possible to raise the visibility of the diverse tourism sector.

Strengthening retail, gastronomy, hotel and cultural sectors

Michael Westhagemann, Senator for Economics and Innovation, said: "Tourism in Hamburg is a success story that was slowed down by the corona pandemic. The positive development in recent years has played a major role in our city's prosperous development. After all, the recreational value and quality of stay are also crucial to attracting companies to Hamburg and inspiring young professionals and students. Now, we want to take off again. This will strengthen the retail trade, gastronomy, adventure worlds, the hotel industry and the cultural sector." Michael Otremba, Managing Director of Hamburg Tourismus GmbH, added: "If not now, when is the right time to discover the city's many offers? We want to create incentives to approach the opportunities in our city from very different perspectives."

Hamburg CARD Local - new ticket for residents 

The Hamburg CARD Local is an adventure ticket for residents of Hamburg and their guests. For EUR 3.90 per day, users can get a 50% discount on more than 150 tourist offers, including tours of the harbour, sightseeing tours, sights and museums. The ticket can be booked on the free app "Hamburg - experience and save/Hamburg – erleben und Sparen“, which lets users plan tours and trips individually. The app is a digital companion for experiencing Hamburg in summer and   offers free information, tips and discounts. A digital city map guides you around the city and sights in the immediate vicinity. It automatically displays the route from a user's location, the distance to the desired destination and the opening hours. The integrated "ship finder", for instance, allows the user to follow goings-on in the harbour. The ship finder shows which live "pots" are heading for the port or are about to embark on the next big trip.

"Hamburg in Summertime" - ideas for leisure activities in any weather

The HHT webpage offers many an idea for summer activities even when all others have been exhausted. Users can find tips on various topics and suitable providers and illustrates categories such as canoe and boat rentals, beautiful waterside places, the most beautiful ice-cream parlours, idyllic nature areas, routes and tours by bike or day trips in the region. The service is supplemented by tips on events in the respective month and weekend.

"Ahoy again! time for a reunion in Hamburg

For some weeks now, Hamburg's hotels, recreational businesses, restaurants and cafés have been welcoming guests again. In co-operation with hotels, the HHT has designed the special travel package "Hamburg - Ahoi Again!" for residents who want to invite friends and relatives to Hamburg for a reunion. The package is aimed at all those who, after weeks of waiting patiently and showing perseverance, want to have a reunion with friends and relatives. Bookers will receive an overnight stay including breakfast in selected hotels, a tour of the harbour, restaurant discounts and the Hamburg Card for free travel on buses, trains and ferries from just EUR 49 per person until the end of August 2020. This is topped off by additional hotel services including an upgrade to a higher room category, a welcome drink, a discount in the hotel restaurant or free parking.


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