Emergency Lab enters next round - seizing opportunity in a crisis

Questions dominating Emergency Lab #2 include changing business models and adding digital products or creating and improving new communication channels to customers. Mantaining efficient, digital workflows is also high on the agenda. The latest lab is being held in co-operation with the Kompetenzzentrum Mittelstand 4.0 Hamburg and the Chamber of Commerce and targets companies exposed to the crisis. The agenda foresees drafting immediate, individual solutions as well action plans. Participation is free of charge for creative, self-employed persons and SMEs not in the creative industries.

The qualifiers for Emergency Lab #1, which was held in April, included a service provider for event technology. Major events cannot be held at the moment, so equipment cannot be rented meaning the provider had hardly any business at the time. During the laboratory, concrete ideas for further developing the service were drafted e.g. planning and setting up fixed architectural lighting, revamping the office and workspace design, providing full services in communication technology, acoustics and lighting. The combination may prove a a promising business model and will be particularly important, if major events cannot be held for a longer period of time. Such an expanded business model would allow the company to service neighbouring markets.
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