Traceless to build factory in south Hamburg

20 March 2024
Site of first factory finalized – marks another milestone for bio-economy start-up and second-prize winner of 2021 Future Hamburg Award

Traceless has selected a site in Grossmoorbogen in Hamburg-Harburg to produce its plant-based substitute for plastic. To this end, the bio-economy start-up is taking over a building previously owned by the Backhaus Wedemann. Emphasis is on saving the existing building materials and resources. The decision is a milestone for founders Anne Lamp and Johanna Baare. Traceless came second in the 2021 Future Hamburg Award with its innovative and sustainable concept. The company has also received millions in funds from the German Ministry for the Environment. The new factory is due to go into operation and launch on the market by 2025.

Plastic alternative production in Harburg

The site chosen is a stroke of luck, said Lamp adding: "We are delighted that we can now build our first large factory in Hamburg. This is where we founded Traceless and took our first steps out of the scientific field." The takeover of the building from the Wedemann bakery indicates the company's commitment to sustainable business practices and resource-saving production. Traceless will provide provide fresh impetus for a green, bio-based industry in Hamburg, Lamp added. The company is planning a production volume of several thousand tonnes per annum from 2025. Initial purchase agreements with European companies should allow Traceless to launch on the market in the same year.  

Traceless advancing sustainable shipping packaging 

Traceless‘ production of a substitute for plastic from plant-based agricultural waste sets a milestone for sustainable and environment-friendly production. The company’s factory in Harburg should bolster the local economy, cut down on plastic pollution and advance bio-based industry across Germany. In 2021, the Otto Group become the start-up’s pilot customer. Since then, Traceless has helped the Hamburg-based mail-order company to come up with environment-friendlier packaging. And two years ago, the Otto Group packed around half of its goods in an alternative to plastic, supplied by Wildplastic, and broke the 100 per cent mark in early 2024. 


Sources and further information

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