"The 'OMR24 for Impact' is a new festival area focusing exclusively on sustainable and social topics. It offers non-profit and social start-ups a platform for visibility and networking," said Dominique Breuer, Sustainability Manager at OMR. NPOs and socially committed companies including the Sea Watch association, Visions for Children, Queermentor, Black Female Business and the Surfrider Foundation will present their businesses at ten booths. The goal is to advocate for democracy, diversity, refugees and environmental protection. Four NPOs including Impacc, Hanseatic Help, Correctiv and Tausche Bildung für Wohnung Hamburg will present their work on stage and in the Impact Area.
Digital marketing festival underway from May 7 to 8 with new OMR24 Impact conference
More than 70,000 delegates are expected at the Online Marketing Rockstars (OMR) festival underway from May 7-8, 2024 in Hamburg's exhibition halls. The non-profit Lemonaid & Charitea association will have its own exhibition space for ten non-profit organisations (NPOs) and four spaces on the OMR24 for Impact stage. More than 1,000 exhibitors are attending this year’s festival with events on no less than seven stages, 240 masterclasses, over 150 Guided Tours as well as 100 side events.
Platform to raise visibility of NPOs
Agenda of OMR24
Christoph Keese, joint CEO of Axel Springer Consulting’s hy GmbH, will focus on the latest key innovations and their significance for companies on May 7, 2024. Scott Galloway, Professor of Marketing at the NYU Stern School of Business, will shed light on this year’s predictions while Florian Heinemann, founder of Project A, and Janna Ensthaler, founding partner of the Green Generation Fund, will zone in on the German start-up scene. Keynote speakers will focus on Germany as a games centre among other topics. During a guided tour entitled "Hamburg's Impact Champions: Driving Sustainable Innovation", Veronika Reichboth, Head of Hamburg Invest’s Startup Unit will highlight the importance of sustainable entrepreneurship and Hamburg’s role therein. Later, Aileen Puhlmann, Manager of the Lemonaid & Charitea foundation, and Onejiru Arfmann, founder and Creative Director of Future Female Africa, will highlight successful black female entrepreneurs and managers.
Internet, AI, Roblox and live podcasts
Philipp Westermeyer, founder of OMR, and Roland Eisenbrand, Head of Content OMR, will kick off events on the second day (May 8) with a keynote on the "State of the German Internet". Philipp Klöckner, a tech expert and analyst, will delve into the latest AI hype and what to expect this year. Annika Spitz, a Digital Early Innovation Manager at Beiersdorf, will explain why the immersive Roblox platform is becoming a virtual playground for brands. Rolf Hermann, Editor-in-Chief of OMR Education, and Tarek Müller, joint founder of About You, will present the latest e-commerce trends in a live podcast.
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