Innovation

New Cross Innovation Lab to drive sustainability in companies

22 April 2021
Creatives, scientists and business people to develop sustainable innovations jointly - involves 22 Hanseatic firms

A new Cross Innovation Lab presented the latest innovation projects towards climate-neutrality in Hamburg during a digital kick-off event on Wednesday (April 14, 2021). Large and mid-sized companies, including Hamburg Aviation and Tchibo, are to develop sustainable products and services in interdisciplinary teams with creative professionals until mid June. Launched by the Hamburg Kreativ Gesellschaft, scientists in various disciplines are involved in the tried and trusted format.

Lab's collaborative approach 

"The Hamburg Kreativ Gesellschaft has created a scheme in the shape of the Cross Innovation Lab that allows specialists in the creative industries, science and companies to collaborate on economically viable solutions towards reducing the impact on the climate," said Jenny Kornmacher, Project Manager of the Cross Innovation Hub. The scheme is designed to go beyond the confines of one's own organization and pools expertise. The organizers have divided the 22 participating companies into different teams and according to their industries.

Coming up with sustainable ideas in teamwork 

The "Aviation Team", for instance, will develop a resource-saving aircraft cabin while the "Mobility Team" will develop ideas for sustainable mobility in Hamburg. Other groups are working on reducing CO2 in construction sites, disposal, urban infrastructure and logistics (CO2 emissions tracking). Companies in the scheme include, among others, the Hamburg Aviation cluster, Hamburger Hochbahn, Volkswagen, hySolutions and Tchibo. The Cross Innovation Lab is part of the Cross Innovation Hub, which is funded by the European Regional Development Fund (ERDF).

tn/sb/pb

Sources and further information

Similar articles

Xing surveys corporate culture amid pandemic

Xing's "Corona Barometer" gauges mood on labour market - feel-good managers in demand

NRL launches integrated network planning for electricity, gas and heat

German government provides EUR 480,000 for Hamburg's "Integrated Network Planning" project

Hamburg wins "Green City of the Year" design award

City scoops prestigious U.S. "Green Good Design" award

German Renewables Award adds “hydrogen innovation” category

Enter product innovations, ideas and renewable energy projects now – deadline on May 31
The Consent Management Platform (https://app.usercentrics.eu/) we use could not be loaded. This can happen if AdBlockers incorrectly block this URL. Some features such as maps, proximity search or forms, cannot be used this way. To use these features, please deactivate your AdBlocker or allow access to *.usercentrics.eu.