Future Hamburg Talk meets Niklas Maximilian Mrutzek

27 June 2023
CEO of Erason - start-up behind "Ailon" digital tool for target group analysis

Our latest Future Hamburg Talk reveals how big digital data can be used to analyse target groups for marketing campaigns. Our interviewee, Niklas Maximilian Mrutzek, CEO of Erason, talks to Marilena Berends about the role of artificial intelligence and ensuring data privacy.

The Erason start-up has developed Ailon, an AI-based target group analysis tool for advertisers. Mrutzek outlines how "digital people intelligence" works, the benefits for marketing and why the Hamburg Metropolitan Region is crucial to the start-up’s corporate strategy.



Sources and further information

Similar articles

Three promising fields of application for generative AI

Professor Frank Steinicke, University of Hamburg, outlines risks and opportunities of generative AI

Future Hamburg Talk meets Carsten Eichert, CEO of Rittec

Fledgling Rittec Umwelttechnik GmbH developing novel means of recycling plastics

Forward-looking start-ups urged to enter Future Hamburg Award 2023

Calling all start-ups in logistics, mobility or green tech - deadline on July 9

Future Hamburg Talk meets Heiko Milde, IFB Innovationsstarter

Managing Director of IFB Innovationsstarter GmbH talks 11 years of funding for Hamburg's start-up scene
The Consent Management Platform (https://app.usercentrics.eu/) we use could not be loaded. This can happen if AdBlockers incorrectly block this URL. Some features such as maps, proximity search or forms, cannot be used this way. To use these features, please deactivate your AdBlocker or allow access to *.usercentrics.eu.