The agenda featured all the latest trends, the industry's capacity for innovation and especially the risks and opportunities of artificial intelligence. How will AI shape creative processes? What role will human beings play in the value chain? How will Europe respond to US and Chinese AI models? "The creative industries are indispensable especially now, when democratic values are under enormous pressure," said Egbert Rühl, CEO of Hamburg Kreativ Gesellschaft, which organised the summit.
Creatives, entrepreneurs and thought leaders mulled industry's future at German Creative Economy Summit (GCES) in Hamburg
Around 1,100 delegates came together in Hamburg's Kampnagel to discuss risks and opportunities facing the industry at the recently-ended German Creative Economy Summit (GCES). Against the backdrop of the latest political developments, the two-day event (March 5-6) focused on how the industry can realise its potential to boost democracy and social cohesion. "GCES should become a permanent fixture for a successful and important industry" said Carsten Brosda, Senator for Culture and Media. A possible summit seems likely in 2026.
Focus on latest issues
Next summit in 2026
Nearly two million people are employed in the creative industries, giving them a great deal of leverage. That corresponds to around 4 per cent of the workforce in the overall German economy. Around 238,000 companies generate a turnover of some EUR 205 billion, according to the "Cultural and Creative Industries 2024" monitoring report published by the German Ministry for Economics and Climate. Clearly, the framework conditions need to be improved if creativity is to develop its full potential, as the presentations showed.
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