About You aiming for ranks of Europe's biggest second-hand retailers

15 December 2020
Hamburg-based start-up jumps on recommerce trend to prolong life cycle of clothes

The Hamburg-based fashion start-up About You announced plans Friday (December 11, 2020) to add second-hand fashion to its product range, a. The latest category called "Second Love" includes items from partners in second-hand ecommerce and aims to prolong the life cycle of clothes as a sustainable alternative to new goods. About You is jumping on the recommerce trend and now aims to become one of Europe's leading second-hand retailers. 

Collaboration with recommerce providers

About You obtains its second-hand items exclusively from its co-operating partners Vite EnVogue and Mädchenflohmarkt, which count among the market leaders of fashion recommerce and offer mostly designer fashion. The “Second Love” range consists of around 250,000 items. The plans also foresee collaborating with other partners such as the vintage supplier VinoKilo. End consumers will also be able to send their own second-hand items to About You as part of circular fashion.

Authenticity and quality of good

The goods will  be inspected for authenticity and quality, About You said. The assortment includes items termed  "like new" as well as already worn clothing. About You was founded in 2014 by Tarek Müller, Hannes Wiese and Sebastian Betz as a subsidiary of the Otto Group and in 2018 became the first Hamburg Unicorn, i.e., an unlisted digital start-up with an estimated value of over USD 1 billion.



Sources and further information

Similar articles

Three Hamburg-based start-ups raise millions in investments

Coyo, Frischepost and Sponsoo to put fresh capital towards growth

About You founder, Tarek Mueller, invests in bag start-up Oak25

Three investors inject six digit sum in Oak25 – firm now worth millions

Property tech OWNR raises EUR 12.5 million

Hamburg-based leasing provider secures fresh capital for expansion

Environment ministry boosts climate and resource protection

Another EUR 1 million towards "Companies for Resource Protection"
The Consent Management Platform (https://app.usercentrics.eu/) we use could not be loaded. This can happen if AdBlockers incorrectly block this URL. Some features such as maps, proximity search or forms, cannot be used this way. To use these features, please deactivate your AdBlocker or allow access to *.usercentrics.eu.