Bramfeld industrial and business area

Center of innovation and economic motor

The Bramfeld industrial and commercial area in Hamburg-Wandsbek is recognized as a major innovation center and economic driver in the region. This business environment offers a range of opportunities for companies from various industries. The proximity to the Otto Group, one of the leading e-commerce companies in Germany, creates a dynamic business environment. It is home not only to suppliers and partners of the Otto Group, but also to a wide range of start-ups and established companies that benefit from the innovative power and economic influence of the Otto Group.

Here you can view an interactive map of selected industry locations in Hamburg.

To the interactive map of the most important industrial locations in Hamburg — © Freiland Hamburg

Key figures

Total size of the location: 52 ha

Companies located here: 92

Gainfully employed individuals: 10.198

Total revenue of all companies: 7.548.641 €

Locational benefits of Bramfeld

Hermes Fulfillment, among others, is also located at the Bramfeld industrial area — © Manufacturing Cities/Kai Michael Dietrich

Strong anchor tenants

The industrial and commercial location of Bramfeld is characterized by strong anchor tenants. Through their private-sector involvement, these make a significant contribution to the economic, urban planning and architectural development. They include the Otto Group and, as part of this, Hermes Fulfillment and bonprix. The municipal companies Stromnetz Hamburg and Hamburger Energiewerke are also based here. These contribute to the security of supply for all Hamburgers with their economic activities on site and from here in the Hamburg urban area.

The 205,000-square-meter Otto site includes 53 buildings. — © Manufacturing Cities/Kai Michael Dietrich

Office park character

The Otto Campus in Hamburg-Bramfeld is home to the Otto Group and the largest Group subsidiaries: OTTO and bonprix. The 205,000-square-meter site is equivalent to about 35 soccer fields and provides space for 4,900 employees in 53 buildings. New modern working environments are being created through the 100 million euro conversion of an old warehouse building into the new headquarters called GoEast. Around 3,000 employees will be able to work in a multi-space concept on nine floors. The campus is continuously growing to meet the company's needs. Numerous individually designed social spaces will enable meetings, breaks and collaboration in teams or at leisure.

Otto Future Campus

In Hamburg-Bramfeld, 'Life Hamburg' is a lighthouse project and experiment being built on the site of the Otto headquarters. The building offers space for school, daycare, university offerings and diverse living areas. It includes sports, health and leisure spaces such as yoga, meditation, Chinese medicine, urban gardening and art courses for all age groups. With 12,000 square meters of usable space on three floors and a sustainable design, primarily made of wood and powered by solar panels, the inclusive and flexible building is expected to accommodate 1,500 people. An auditorium for 500 people will become the focal point of the building. The demolition of existing buildings on the site will allow the project to be realized

Aerial view Bramfeld industrial area — © Hamburg Invest/Martin Elsen

Central in Hamburg's largest district

The district of Wandsbek is one of the seven districts of Hamburg and covers an area of about 147 square kilometers. It is the largest district in Hamburg and is home to a diverse economic structure. In Wandsbek there are numerous industrial estates and industrial settlements that enable a wide range of economic activities. The sectors range from trade and services to crafts and manufacturing to innovative technology companies. Educational institutions and health service providers also play an important role. Thanks to its good transport links and proximity to the Port of Hamburg, Wandsbek is an attractive location for businesses and offers a lively business environment. The Bramfeld commercial area benefits from its central location in the economically strong district of Wandsbek and at the same time contributes to a social neighbourhood for all, for example through social projects.

Parking garage in the Bramfeld commercial area — © Manufacturing Cities/Kai Michael Dietrich

High density commercial environment

The Bramfeld industrial and business location is undergoing a dynamic development process with increased space efficiency and a change in use. akquinet GmbH recently moved into the new, compact office building 'Bramfelder Spitze' with 12,000 square meters of usable space, including an underground garage with 140 parking spaces. The Otto Group develops the modern headquarters 'GoEast' from a former warehouse building. Likewise, the inclusive educational campus 'Life' is being built on the site where flat halls once stood. The former Coca-Cola site also offers potential for structural compaction. These changes shape the location into a versatile and sustainable industrial area.

Warehouse at the Bramfeld industrial area — © Manufacturing Cities/Kai Michael Dietrich

Long-term career opportunities

Major companies based in Wandsbek offer a wide range of career opportunities, both locally and in the international environment of the same company. Employee satisfaction and retention are becoming increasingly important. The companies are committed to training and further education and offer internships, apprenticeships, dual study programs, trainee positions and direct entry according to professional qualifications. There are particularly extensive opportunities for advancement at the Otto Group, bonprix and Stromnetz Hamburg. In August 2023, these companies had a high number of vacancies: Stromnetz Hamburg 75 jobs (10th place), Otto Group Hamburg 133 jobs (16th place), and Bonprix 49 jobs (30th place). In addition, all occupy various places among the top 30 employers in Hamburg.

Impressions from Bramfeld

Office building near the Otto Group — © Manufacturing Cities/Kai Michael Dietrich

Brameld industrial area from above — © Hamburg Invest/Martin Elsen

Company building in the Brameld industrial area — © Manufacturing Cities/Kai Michael Dietrich

akquinet in the Brameld industrial area — © Manufacturing Cities/Kai Michael Dietrich

Industrial hall in the industrial area Brameld — © Manufacturing Cities/Kai Michael Dietrich

Thematic maps of Bramfeld

Infographic on traffic links in the Bramfeld industrial area

Connectivity

The Bramfeld industrial and commercial area in Hamburg-Wandsbek has excellent transport links. It is easy to reach via the A24 federal motorway and public transport offers convenient accessibility. Due to its location to the district center and to the federal highway/motoway, it is attractive for all industries.

Standard land values

The standard land value signifies the average value for a certain zone in a given municipal area. In the Bramfeld industrial and commercial area, the standard land value amounts to approx. € 380 per square metre.

Bramfeld: selected company profiles

Otto Group

Werner Otto founded the 'Werner Otto Versandhandel' in 1949. Already in the following year, the first Otto catalog was published with a print run of 300 copies; 28 shoe models were offered on 14 pages. In the meantime, the company has grown into the Otto Group, an internationally active trading and services group with 30 major business groups in the segments of platforms, brand concepts, retailers, services and financial services. It includes companies such as bonprix, Manufactum and Hermes. Retail continues to be the company's core business. The Group generates more than 65 percent of all revenues in this segment through its approximately 100 online stores worldwide, making it one of the world's largest online retailers after Amazon. The Otto Group employs around 50,000 people - almost half of them in Germany. The headquarters in Hamburg-Bramfeld was occupied in 1960 by the former Otto-Versand, and today the Otto Campus, headquarters of the Otto Group, is located here.

Stromnetz Hamburg

In 1894, eight shipowners, bankers and businessmen founded Hamburgische Elektrizitäts-Werke AG (HEW). It was commissioned with the production and supply of electricity and district heating to the urban area. The Swedish group Vattenfall held 96. 8% of HEW in 2002 and was renamed Vattenfall Stromnetz Hamburg GmbH in 2012. Shortly after, the purchase of the entire energy network of the city of Hamburg was decided by referendum. Since 2014, Stromnetz Hamburg GmbH, with 1,200 employees, has been under municipal control again. As the owner and operator of the approximately 30,000 km long electricity distribution network, the municipal company is responsible for grid operation, control, monitoring, development, expansion, fault management as well as the public charging infrastructure for electromobility.

The headquarters of bonprix Handelsgesellschaft mbH is located on the Otto Campus. — © Manufacturing Cities/Kai Michael Dietrich

bonprix trading company

Bonprix is a fashion retailer in Germany and Europe with five of its own brands. Around 2,900 employees work for the company in 25 countries worldwide. In addition to women's, men's and children's clothing, the product range also includes house and home textiles, as well as small items of furniture and accessories. bonprix Handelsgesellschaft mbH was founded in 1986 and is a wholly owned subsidiary of the Otto Group. Its headquarters are located on the Otto Campus in Hamburg-Bramfeld. Since the 1990s, the fashion retailer has been using various sales channels: catalog business, e-commerce, stores and TV. In 1999, the first bonprix store opened in Hamburg, and the fashion company now has over 70 stores in Germany and over 30 more in Austria, Switzerland and Italy. The majority of the company's sales, however, come from online retailing. Bonprix is one of the largest online stores in Germany.

Disclaimer

Note on area sizes: The industrial and commercial area referred to in the key figures indicates the gross area according to the maps displayed. These include different proportions of water areas, transport areas and green areas. Therefore, it is not possible to make a direct comparison between the individual locations presented on these pages, e.g. in terms of workforce per hectare.

Note on employment figures: Information on the local workforce is mostly provided by the German Federal Employment Agency. In some cases, figures are not broken down by individual company branches and locations, i.e. aggregate employment figures are provided instead. In such cases, the statistical business register does not include more detailed figures. Moreover, please note potential limitations of data collection e.g. in terms of minimum thresholds. As a result, the figures provided should be regarded as approximate figures that are intended to provide general guidance only.

Note on revenue figures: These figures are based on the tax returns of the companies as of 31 December 2022. In some cases, figures are not reported for each individual branch, but only for the relevant group of companies. These values are subsequently broken down on a case-by-case basis. Moreover, tax reports may be updated following a longer period of time. Therefore, the figures provided are intended to provide general guidance only.

Note on standard land values: The map provides information on standard land values for use in production/logistics. The relevant values were converted (i.e. standardised) to a plot size of 1,000 square metres or a value-related floor-area ratio of 1.0, respectively. Both the lowest and the highest standard land value in the building block are provided. The map aims to serve as a reference and is not suited for determining the actual value. At BORIS.HH you can view an interactive standard land value map of Hamburg. The website offers detailed information on standard land values in Hamburg and lets you convert the standard land value to account for individual property characteristics. All values displayed refer to the reference date of 1 January 2024.

Note on hazardous operations: Locations of establishments pursuant to §3 para. 5a of the German Federal Immission Control Act (BimSchG) in the jurisdiction of the Free and Hanseatic City of Hamburg. Further metadata / publication / created on 30 September 2014.

Sources: Standard land values: Geoportal Hamburg / hazardous operations: Geoportal Hamburg / key figures: business register of the Northern Germany Statistical Office / definition of “undertaking”.