Survey reveals German managers' motivations

Around 74 per cent of interviewees cited more influence and an opportunity to shape the company as key motivating factors. Around 50 per cent of those surveyed said their job title, status and involvement in innovation are particularly important while a third said a higher salary is the main incentive. Around 73 per cent of respondents expressed great confidence in their personal leadership skills while 61.5 per cent strive to get the most out of their career.

"Everyone is aware of the importance of innovation, but it is rarely prioritised in day-to-day business," said Marco Neumueller, a representative of Odgers Berndtson. Respondents cited challenges such as rigid corporate structures and limited budgets as factors that hamper innovation. New and improved products are the most important focus of innovation, followed by optimized procedures and sustainability. Crises present even more challenges. Many managers stressed the importance of the modern "Performance Leadership Model" for analysing future scenarios. This approach aims to create a motivating culture that goes beyond simply meeting targets and improves both employee performance and well-being.

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