Hamburg Metropolitan Region

News briefs from Hamburg Metropolitan Region

17 November 2025
Awards, investments and innovations across metropolitan region - from Fehmarn to Soltau, Cuxhaven to Schwerin

Ahrensburg: Spectrum Instrumentation’s factory is now being built in the Beimoor-Süd industrial park in Ahrensburg. The high-tech company manufactures measurement technology that is used e.g., in volcanic early warning systems and for researching dolphin communication. Intel and Siemens as well as Harvard University in the U.S. and Oxford University in Britain are among its customers. The new factory in Ahrensburg in Schleswig-Holstein will provide modern, spacious premises for all its divisions – from research to sales.

New Ehrhardt Museum in Plüschow 

Plüschow: Construction of a new museum for art, culture and education is now underway in Plüschow between Lübeck and Wismar. Dedicated to Bauhaus student Alfred Ehrhardt, it will showcase his works and those of other artists in temporary exhibitions. Star architect Francis Kéré designed the new museum, which is likely to benefit both the cultural scene in Mecklenburg-West Pomerania and the local economy. Martin Kopp, a representative of the Northwest Mecklenburg Economic Development Agency, said: "We expect at least 10,000 visitors a year. That means annual revenues in the mid six-figure range for Plüschow. Add hotel reservations and dining in local restaurants to the list." The museum is due to be completed by late 2027. 

Group photo of people with spades to mark build of new Ehrhardt Museum
Groundbreaking ceremony for Ehrhardt Museum

AI for SMEs in December

Ludwigslust: How can artificial intelligence (AI) benefit quality control in production, the construction sector, medical technology or additive manufacturing? On December 9, everything will revolve around AI for SMEs in the DeveLup Future Centre in Ludwigslust. At Try me! – AI demonstrators for SMEs, fans of innovation can try out all kinds of AI applications. Several talks and hands-on events will give delegates an opportunity to share their ideas and to network with experts. The event is free of charge, but prior registration is advisable.

Launching pad for technology-minded founders 

Geesthacht: The “DyNobel” startup accelerator in Geesthacht boosts research-oriented, technology-focused founders. Every year, up to ten teams take part in the accelerator and receive up to €30,000 in funding. They also are also mentored in terms of business plans, financing and development. All kinds of technologies are eligible for funding. Emphasis is on e.g., new materials, sustainability, applied AI and digitalisation. Applications for the next accelerator are being accepted until the deadline of January 15, 2026.

Young people on staircase
Five young adults with laptops and tablets on a staircase

Award-winning companies in metropolitan region

Harburg/Stade: The Hamburg Metropolitan Region is great for entrepreneurs as exemplified by the winners of the WLH Wirtschaftsförderung im Landkreis Harburg (Harburg District Economic Development Agency) Founders‘ Awards. They went to Timm & Flo, a craft business specialising in photovoltaics, renovating roofs and electrical engineering, Gemeinsam Jung, which offers everyday assistance to senior citizens and to Eventhub‘s AI technology for large events. Meanwhile, Modern Safety Engineering in Buxtehude won the Startup Star award in Stade. The company develops software and hardware solutions for monitoring buildings and maintaining bridges. Congratulations!
agu/sb/pb

Sources and further information

Hamburg Metropolitan Region

The Hamburg Metropolitan Region is home to 5.4 million people in 20 districts and cities. The region in northern Germany is one of the country's eleven metropolitan areas and is characterised by a diverse range of industries, including maritime, logistics, port, aviation, renewable energy, life sciences, chemicals, food, automotive and mechanical engineering, as well as media and IT.

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