Happie Horse latest AI tool for horse owners

An AI assistant in the stable is the way forward and an innovative development for animal owners and professionals alike. The Happie Horse app helps horse owners manage their stables and to monitor the horse’s health, nutrition and training. Users can receive individual, interactive answers and recommendations for action 24/7. Data can be shared with other riders, the vet or the farrier. More than 300 suggested exercises make training more versatile. "Our stable management platform uses advance technology to bridge the needs of animal owners with their animals’ well-being," said Harder, who is also mulling an app for dogs and cats.

Around 135,000 people have registered on the Happie Horse app so far. One of the launch partners is the Exponential Innovation Institute (EXII), which supports companies, start-ups and institutions with product development and business models by focussing on exponential innovation. The collaboration with Animalytics GmbH focussed on opening up new markets with AI as part of the AI Startup Hub. "EXII steered the strategy and worked with the team to develop a roadmap for the product and the entire organisation. The resulting Happie Horse app - and the structure of the organisation - took into account the different perspectives of the team. Prototypes were developed, pitched and continuously optimised in several loops," said Uve Samuels, Managing Director of EXII, who used the so-called back-casting method. "That involves outlining a target image of the product and the organisation in future and working out the development steps towards that image. Markets, products, preferences and values that the company will have in 2050 are developed," he added.

Commenting on the back-casting method in 2024, Harder noted: "Working with EXII has enabled the Happie Horse team to access a network of experts and resources that are critical to our rapid development and scaling. The institute, and especially Uve Samuels, has assisted us with their knowledge of exponential technologies and advised us on strategic business decisions. The partnership has allowed us to keep our finger on the pulse of the latest technological developments and ensure that our solutions meet the needs of horse owners now and in future."

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This article was written in co-operation with Uve Samuels of the Exponential Innovation Institute.

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