Future Food Campus in Hamburg offers glimpse of future

30 May 2023
Eva Keretic outlines her vision of food production that benefits the planet – dream to become reality in HafenCity initially

Regenerative food now counts among key food trends, according to the Food Report 2023. "Producing food based on regenerative agriculture is a far-sighted answer to the threats of climate change and ensures a diversification of the plant species people consume and thus more variety on our plates." Eva Keretic, founder of the Future Food Campus in Hamburg, now hopes to advance regenerative food production and to create a sustainable circular system. Then, meat, fish, dairy products and plant-based foods would be produced in vertical agriculture and through precision fermentation as well as in bioreactors entirely without pesticides or antibiotics.

Experiencing food campus as an avatar 

Even if the development of promising products and production methods is still in its infancy, the course should be set now for a goal-oriented food turnaround. Keretic stressed: "Calls for climate-friendly food are not new. On the contrary, Germany is late in the game. We are just starting to educate people about food production and innovations that benefit our planet to increase acceptance and establish the Future Food Campus at the same time." Keretic, a committed climate activist, advocates a food reform that is closely aligned with the climate. A virtual 3D exhibition will open in September and offer a glimpse of food in future, she announced.

"Visitors become avatars and can learn all about new food and the Future Food Campus using a mobile device and can experience what we are developing for Hamburg and the world." The organisers are now scouring Hamburg for a venue where this vision can become reality. "We could imagine an area in HafenCity, for instance, in Grasbrook or Billebogen. Our goal is to get started soon."

Already backed by the Foodcluster Hamburg, Keretic pointed out: "I'm a member of the Chamber of Commerce's Committee for Innovation and the Hamburg Investment and Development Bank is one of our sponsors." Keretic, a U.S. national, has all kinds of international links and contacts with e.g., the Climate Reality Project, an NGO founded by former U.S. Vice President Al Gore, and various companies in the food industry. "It is important to bring all the relevant industry stakeholders on board - from start-ups to the big players. That's why I'm glad that we were able to win over Jürgen Leisse, former 'President Central Europe' at the U.S. food company Mondelez International, for our team. And Simone Poppe, an experienced manager in the food industry, and marketing expert Hendrik Flügge are also part of it."

Avatars in virtual 3D exhibition

Problems becoming solutions

Keretic is determined to act. Many people are aware of the climate threat and the inadequacies of conventional agriculture. In view of a rising world population, not enough food can be produced for everyone. "But we have to start implementing concrete, overarching solutions. Manure, for instance, is a valuable fertiliser, but we have too much of it and disposal is becoming a problem," Keretic stressed. "Agricultural residues will be part of the green energy concept at the Future Food Campus. Energy consumption will be kept to a minimum by using waste heat, regenerative power generation and biodynamic cooling intelligently. "On the other hand, we are relying on the waste-to-energy process, among others, to generate energy thereby turning a problem into a solution," she added.


Eva Keretic, founder of Future Food Campus

Sources and further information

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