Using this funding, the Hamburg metropolitan region aims to trial how an additional digital and multimedia programme might look over and beyond the industrial culture festival. These “treasures of industrial culture” have to date usually been promoted in more classical fashion. A concept is currently being developed that will make industrial culture more accessible to visitors in digital form with existing audio and film material. The purely digital Water Museum of Venice is to serve as example with its audio sequences and videos telling the story of cultural and technical heritage along the Venetian waterways.
The EU funding for the Hamburg plan will take place in the context of the European river tourism project Star Cities, which aims to create attractive options for tourists away from the touristic centres. Apart from the Hamburg metropolitan region, urban regions around Rome and Paris are also participating in the project.
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