"It is important to radically rethink one's own business models, markets and value chains from the ground up. The Creative Future Academy helps with this and can become a means of economic survival," said Egbert Rühl, Managing Director of Hamburg Kreativ Gesellschaft. During the six-month qualification, employees, solo self-employed and freelancers in the creative industries will receive personal support from experienced mentors. The Creative Future Academy also offers access to workshops, lectures, digital information and a growing network of professionals. Emphasis is on topics related to the digitalisation of business models, corporate strategies and processes. Participants will receive input about offering services digitally, developing an online shop or integrating a digital ticketing system.
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