Philip Koch, Managing Director International at Hamburg's Chamber of Commerce, remarked: "Israel is an international centre of innovation and can offer important impetus for boosting the digital transformation of Hamburg's economy. In accordance with our location strategy 'Hamburg 2040,' we want the collaboration to give Hamburg a locational edge and to raise its international visibility," Koch added.
"Hamburg 2040" focuses on increased international networking with centres of innovation including Israel, which is also hailed as a hub of start-ups.