Erkunt had earlier launched five unsuccessful bids for a spot on the show. Her tenacity, however, paid off this Monday and the 42-year-old pitched her product range to investors Judith Williams, Carsten Maschmeyer, Georg Kofler, Nils Glagau and Ralf Dümmel. A nut-nougat organic spread without palm oil and industrial sugar is central to her idea. Apart from an investment of EUR 80,000 in return for a 20 per cent of her company, Erkunt had sought a mentor and strategic partner: "If you invest in Haselherz, you will be investing not only in delicious products, but in me as well. I fight like a lioness and never give up!"