Driving innovations with creative minds

2 August 2023
Hamburg Kreativ Gesellschaft schedules two new schemes

The Hamburg Kreativ Gesellschaft has announced a scheme in autumn 2023 and 2024 bringing entrepreneurs together with creative professionals to drive innovation processes. This comes after a study by the Bertelsmann Foundation found that corporate, innovative strength declines in a crisis and fewer and fewer German companies are innovative. Yet, economic success is closely linked to the level of innovation within a company, the study found. Innovative companies are more resistant to crises and are particularly strong in terms of sustainability transformation and collaborating with scientists. 

Developing circular solutions in Cross Innovation Lab

Companies in the trade, commercial, industrial and administrative sectors meet creative professionals in the "Cross Innovation Lab" and work jointly on innovative solutions with emphasis on the circular economy. The creative approach and interdisciplinary team should help find holistic, custom-made solutions and launch innovations. Eight companies can take part and attend workshops and impulses on ten days and three evenings from February to May 2024. The scheme should result in products, services or processes with high innovation potential in terms of sustainability.

Rethinking business models at "Attack your Business"

Entrepreneurs and creative professionals can rethink their business models in the "Attack your Business" scheme from November 3-10, 2023 and come up with new ideas for business areas with high innovation potential. The "Cross Innovation Lab" and "Attack your Business" programs are a viable alternative to technology-centric innovation processes. Places are still available for both schemes. More information can be found on Hamburg Kreativ Gesellschaft's website.


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