Energetic, open-minded and future-oriented: Hamburg makes you eager to explore

Why Hamburg?

Thanks to its mix of economic potential and high quality of life, Hamburg is the economic heart of Northern Europe. People and companies from all over the world settle here. Whether startups, industrial players or service providers: businesses feel at home in Hamburg. Below you can find location information on Hamburg and its surroundings.

Vogelperspektive auf die Hamburger Elbphilharmonie und Speicherstadt

Facts & figures on Hamburg
as a centre of innovation

All the location information you need to know about Hamburg as a business location and the port of Hamburg.

Menschen auf der Hamburger Elbe nach Feierabend

Maritime flair meets high quality of life

Hamburg is one of the cities with the highest quality of life in the world and continues to score high in rankings by e.g. Mercer and The Economist.

The port as a driver of innovation

Location information: Hamburg as a centre of innovation

  • fDi Magazine: Most attractive region for international investors in Germany (source: European Cities and Regions of the Future report 2023)
  • Home to 120,000 higher education students, 15,000 scientists, and almost 10,000 IT companies (sources: Statista.com, Hamburg Chamber of Commerce)
  • More than 20 higher education institutions and one University of Excellence as drivers of innovation
  • Home to a creative startup community
  • Smart City Index 2024: Hamburg takes 2nd place overall in the ranking of the Bitkom industry association (source: Smart City Index 2024)
  • A network of innovation parks with different focal points
  • At the location: DESY, XFEL, Fraunhofer IAPT, ZAL, DLR, CFK Valley
  • Nine cluster initiatives - from aviation to renewable energies, media and life sciences

Why the future is at home here

In Hamburg, we love researching and experimenting, and thanks to this passion we've invented handy products such as the chip card, adhesive plaster and the satnav. And we are building our future on this traidition. Today, as the second largest city in one of the world's largest economies, Hamburg is a driver of innovation and an urban test lab for forward-looking projects. What is more, Hamburg is considered to be one of the world's most promising cities of the future.

As a particularly green city and featuring Germany's largest seaport, Hamburg is a logistics hub and the economic heart of Northern Europe, and, thanks to the Fehmarnbelt link, will soon be even more closely linked to its Scandinavian neighbours. We - that's 5.4 million residents in the Hamburg Metropolitan Region.

Smart and innovative

An international leader e.g. in media, life sciences and wind energy, Hamburg is the third largest aviation centre in the world. Once again named Germany's Smart City by Bitkom, Germany's digital association, we are a hotspot for innovative technologies. Deep tech, such as artificial intelligence, blockchain, IoT and robotics, is good for us if it benefits people. In Hamburg, companies are developing intelligent solutions for climate change, and innovative startups are pulling all-nighters in hackathons to remove viruses using UV light.

Our USPs are the port as a centre of transformation and disruptive technologies. We are building on our centuries-long tradition as a port and industrial location, while constantly reinventing ourselves - because only those who adapt will thrive. This is what the Smart Port stands for, with intelligent logistics, drones, and test tracks for self-driving buses. Our plan is to turn the port into the centre of a sustainable and green hydrogen economy in Europe. Today, more and more industries have recognised the signs of the times and are committed to green hydrogen. To this end, we are utilising the potential of wind power in Northern Germany.

Happy in Hamburg

Passionate entrepreneurs, excellent science, strong economic clusters and innovative founders are our biggest drivers. Above all, it is the people, the places, the high quality of life and the wealth of opportunities that attract more and more investors, students and skilled professionals to Hamburg and the region between the North and Baltic Seas. So it almost goes withouth saying that Hamburg's residents are the happiest city dwellers in Germany 

News from Hamburg's business community

Red-brick  building with chimney

Discover hideaways during "Days of Industrial Culture"

Festival underway in Hamburg Metropolitan Region from September 27-28-2, 2025
Musician playing guitar and singing with the drummer and keyboarder in front of a blue stage set

Raising Hamburg's global image as a music hotspot

Hamburg News spoke to Alexander Schulz, founder of the Reeperbahn Festival, about Hamburg's global image, securing talented professionals and coping with AI-generated music
Two female musicians performing on stage  during the Reepebahn Festival

Look forward to highlights of Reeperbahn Festival 2025

Fans and industry to meet from September 17- 20
Port of Hamburg at night with blue-lit cruise ships and buildings

Cruise Days and Seatrade Europe fair to get underway

Hamburg Cruise Days celebrates tenth anniversary from September 12-14, 2025 - Seatrade Europe expecting delegates from over 90 countries
People at a bustling indoor art and book fair

Indiecon independent publishing festival opens its doors

Publishers of digital, analogue and hybrid publications meet in Oberhafen from September 5-7, 2025
Junger Mann mit Kopfhörern und Blumenhemd entspannt sich auf einem Dach bei Sonnenuntergang.

Tap into Canadian market with Hamburg Music

Companies and solo self-employed can apply for delegation trip
Tourists on a boat cruise along the Inner Alster Lake

Tourism rises in first half of 2025

2 per cent increase- events and congresses catalysts of tourism to Hamburg
Clapperboard, film reel and popcorn bag against a pink backdrop

More funds for Hamburg's art house cinemas

Art house cinemas get "Moin Kinobonus" from Moin Filmförderung
Smiling couple enjoying an outdoor event, man holding a branded cup, woman raising her arm in excitement.

Don't miss this summer's cultural events in Hamburg

Festivals, theatre and art in August all over Hamburg
Black microphone against a pink backdrop

"OK, America?" podcast wins Scoop Award 2025

Prize to be presented during Scoopcamp - other items on agenda of September conference
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